On this page you can access what we have done in class each day during the Spring 2010 semester. If you have questions after reviewing the posted information, please email: michelle.coots@dvusd.org. |
posted Apr 23, 2010 2:06 PM by michelle coots
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updated Apr 30, 2010 1:32 PM
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Before turning in your video, be sure that it is saved as a movie file (NOT a project) and that the file size is LESS than 2MB.
Email as an attachment to: mmcoots544@marketingbc.ning.com
After sending the email, go to the class NING: marketingbc.ning.com and make sure that the video has been posted. If your video is not there, you can also upload it within NING. (Your NING login should be your class email ( first.last@bcdeca.org) and your student ID number should be your password.) |
posted Apr 6, 2010 8:58 AM by michelle coots
Bell work:
Assignment:
Chapter 12.1 Notes - Customer Buying Motives and Decision Making
Customer Buying Motives Activity
Customer Decision Making Ativity |
posted Apr 6, 2010 8:51 AM by michelle coots
Bell work:
1. Marketing is...
2. Marketing Mix (4Ps)
3. Promotional Mix
Assignment:
Chapter 12 Notes (feature-benefit selling)
Feature Benefit Charts |
posted Mar 10, 2010 11:48 AM by michelle coots
Bell work: If you run a 30 second television commercial once a week for 8 weeks and make 6 posters that are sized 24”x 30”, what are your advertising expenses?
Assignment: Continue working on your advertising campaign. A printed copy of the written entry is due on Monday, March 22nd (after spring break). The presentation will be due on Monday, March 29th. |
posted Mar 8, 2010 7:32 PM by michelle coots
Bell work: Which media will be best utilized in your campaign?
Assignment: Select the advertising media that will be utilized in your campaign. Your campaign must include at least 2 different types (print, broadcast, online, specialty). Once the advertising media have been selected, setermine the amount each will be used, and determine the amount that will be spent on your selected advertising media. Include this information in your campaign. |
posted Mar 8, 2010 1:52 PM by michelle coots
Bell work: Who is the audience for...
1- Your written campaign and presentation? (Who is your client?)
2- Your media? (target market)
Assignment: Work on your advertising/fashion promotion campaign. |
posted Mar 5, 2010 12:42 PM by michelle coots
Bell work:
Answer the following about your project:
•What is the product/ service/ idea you will promote
•Who do you want to tell (market)
•What are you going to tell them (message)
•How are you going to tell them (media)
Assignment: Set up the document for the written entry portion of your project (see page 2 of the project information packet). |
posted Mar 5, 2010 12:41 PM by michelle coots
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updated Mar 5, 2010 12:51 PM
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Bell Work: Describe an example of an advertising message that you have seen through multiple types of media.
Assignment: Read through the instructions for the advertising/promotion project. Select one of the attached projects, select one, choose if you will be working on your own or with 1 or 2 classmates. The project will include a written entry of 3-11 pages (in addition to the title page & table of contents) and a 5-20 minute presentation. The paper is due on Monday, March 22nd (following Spring Break). Presentations will be done during class on March 24th - 26th. See the attached project information for more details. |
posted Mar 5, 2010 12:41 PM by michelle coots
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updated Mar 5, 2010 12:54 PM
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Bell work: What is the purpose of the headline in print advertisements?
Assignment: Using a magazine and newspaper, complete the attached HEADLINES assignment. |
posted Mar 5, 2010 12:41 PM by michelle coots
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updated Mar 5, 2010 12:59 PM
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Bell work: What are the four main elements of print advertisements?
Assignment: Complete the attached vocabulary and concept review for chapter 20. |
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